Archive for 2008
Shaun Ryan, CEO of SLI Systems talks to Brian Walker from Forrester (http://www.forrester.com/). Shaun and Brian discuss the trends that Ecommerce retailers are set to experience over the coming 12 months and how the shifts in the economy will impact online retailers. Given the current state of the US economy Brian predicts that consumer spending online will remain healthy this holiday season with an expected 12% increase from 2007.
Brian also outlines some great cost effective tips that Ecommerce websites should consider over the tough economic times to come.
Length 23 mins and 28 secs.
Shaun Ryan, CEO of SLI Systems talks to Jason Marrone from Jelly Belly (http://www.jellybelly.com/). Find out how Jason has succeeded as the Ecommerce Marketing Manager of Jelly Belly and learn about the creative marketing strategies that he has implemented – “Belly Flops” – to increase online revenue. Jason talks about the “biggest pieces” that have drastically improved the Jelly Belly website including merchandizing, SEO and site search.
Keeping up with ecommerce practises is becoming increasingly challenging for online retailers due to the continually evolving ecommerce industry. Jason outlines how the Jelly Belly team try to keep up with the ecommerce industry and mentions some of his favourite websites and magazines to do this effectively. These include Internet Retailer magazine, Website magazine, Search Engine Land, Tech Dirt and SEO News.
Length 28 mins 57 secs.
Shaun Ryan, CEO of SLI Systems talks to Larry Becker from The Rimm Kaufman Group (http://www.rimmkaufman.com/). The Rimm Kaufman Group are an online marketing agency that specialize in paid search marketing and website effectiveness consulting.
Larry outlines issues facing today’s ecommerce retailers and how the Rimm Kaufmann Group assists them to improve their online presence. Larry provides an insight into the changes online retailers will face in the near future, including conversion rates, advertising effectiveness and cost effective ways of increasing traffic.
Length 15 mins 14 secs.
Steve and Shaun explore ways in which Yarn.com have dealt with the challenges faced by technology in ecommerce. Steve outlines some interesting marketing techniques that has drawn impressive traffic to Yarn.com and highlights how the company has implemented leading technologies such as SLI Systems and Weblinc to improve their website.
Steve enlightens us on two particular strategies or websites that have assisted in Yarn.com’s success, including Ravelry a knit and crochet online community featuring 170,000 members and Timberline Interactive a web development firm specializing in ecommerce website design and management for catalog retailers.
Steve also talks about the weekly podcast hosted by himself and his wife, Ready Set Knit, on the local radio staion. Steve has found that this has worked incredibly well for Yarn.com and they now receive over 8000 listeners.
Listen in to this wonderful success story of online retailer Yarn.com.
Length 29 mins 52 secs.
Length 16 mins 14 secs.
Shaun Ryan, CEO of SLI Systems talks to Shirley Tan from American Bridal(http://www.americanbridal.com/). Shirley introduces American Bridal outlining a brief history of the company. They discuss the rapid expansion of the company and how some of its growing pains have been handled. Shirley outlines how she attracts customers online and how the company controls the impressive amount of product purchased on americanbridal.com.
Length 32 mins 26 secs.
Shaun Ryan, CEO of SLI Systems talks to Raj Lahoti of Online Guru (http://www.onlineguru.com/). They discuss the background of Online Guru and it’s phenomenal growth over the last several years. Raj highlights the company’s strategies for attracting visitors to the site and ways to monetize this traffic. Finally, Raj outlines the future direction and plans for the company.
Length 29 mins 13 secs.