Steve Elkins from Yarn.com

Shaun Ryan, CEO of SLI Systems talks to Steve Elkins from Yarn.com (http://www.yarn.com/).

Steve and Shaun explore ways in which Yarn.com have dealt with the challenges faced by technology in ecommerce. Steve outlines some interesting marketing techniques that has drawn impressive traffic to Yarn.com and highlights how the company has implemented leading technologies such as SLI Systems and Weblinc to improve their website.

Steve enlightens us on two particular strategies or websites that have assisted in Yarn.com’s success, including Ravelry a knit and crochet online community featuring 170,000 members and Timberline Interactive a web development firm specializing in ecommerce website design and management for catalog retailers.

Steve also talks about the weekly podcast hosted by himself and his wife, Ready Set Knit, on the local radio staion. Steve has found that this has worked incredibly well for Yarn.com and they now receive over 8000 listeners.

Listen in to this wonderful success story of online retailer Yarn.com.

Length 29 mins 52 secs.

Transcript: Steve Elkins from Yarn.com

 

One Response to “Steve Elkins from Yarn.com”

  1. On a completely different thread : SLI Systems Blog Says:

    […] interviewed Elkins recently on our Ecommerce Podcast. Steve talks about how he and his wife took over the business from Steve’s parents and shares […]

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