Jason Marrone from Jelly Belly

Shaun Ryan, CEO of SLI Systems talks to Jason Marrone from Jelly Belly (http://www.jellybelly.com/). Find out how Jason has succeeded as the Ecommerce Marketing Manager of Jelly Belly and learn about the creative marketing strategies that he has implemented – “Belly Flops” – to increase online revenue. Jason talks about the “biggest pieces” that have drastically improved the Jelly Belly website including merchandizing, SEO and site search.

Keeping up with ecommerce practises is becoming increasingly challenging for online retailers due to the continually evolving ecommerce industry. Jason outlines how the Jelly Belly team try to keep up with the ecommerce industry and mentions some of his favourite websites and magazines to do this effectively. These include Internet Retailer magazine, Website magazine, Search Engine Land, Tech Dirt and SEO News.

Transcript: Jason Marrone from Jelly Belly

Length 28 mins 57 secs.

2 Responses to “Jason Marrone from Jelly Belly”

  1. Jelly Belly : SLI Systems Blog Says:

    […] using SLI’s Learning search and Site Champion. We’ve also released an interview with Jason Maroon, Jelly Belly’s e-commerce marketing manager. The interview was fun and informative. It made me hungry talking about all their candy. It was […]

  2. Refining search results by color/colour : SLI Systems Blog Says:

    […] and pink are selected. Jason Marrone, Ecommerce Marketing Manager at Jelly Belly mentioned in the ecommerce podcastthat they have many visitors who are choosing candy to match a color theme for a function. These […]

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