Archive for 2009
Folica.com offers more than 5,000 hair care and styling products for women and men. In the podcast interview, Lizzy Klein and host Shaun Ryan, CEO of SLI Systems, discuss how to capitalize on social networking buzz about a company, as well as the need to organize an online storefront based on customer buying habits.
Lizzy also discusses the forthcoming redesign of Folica.com, which will incorporate channels that allow shoppers with specific hair care needs to fine-tune their navigation of the site. The redesigned site will incorporate user-generated content, as well as expert advice from top hair care professionals.
Length 16 mins and 34 secs.
Shaun and Jason discuss how Motorcycle Superstore had a 60% growth rate this year through the economic recession and the secrets to their success. Jason talks about some of their upcoming projects including expanding internationally, a new customer loyalty program and a personal shopping assistant.
Motorcycle Superstore offers the largest online selection of motorcycle gear including helmets, parts, apparel, tires and so much more. They also have a loyal following of their online and print magazine, Motorcycle USA.
Length 17 mins and 12 secs.
Shaun and Sascha discuss the value for ecommerce businesses in supporting the entire lifecycle of customer needs – from education to installation – thereby building long-lasting relationships with customers.
AltEstore provides renewable energy products such as solar panels and efficient batteries. The company works hard to educate customers about the benefits of renewable enery, and how to install and maintain the systems they buy from AltEStore.
Deri notes that in a tough economic climate, ecommerce businesses that simply provide products will find it difficult to engage customers. AltEstore’s ecommerce site has gradually added instructional videos and articles under a “learn” tab on the site, encouraging visitors to the get the most out of their purchases from the company.
Length 26 mins and 07 secs.
Online Golf is based in the UK, north of London. They sell all types of golf equipment from accessories, clubs & clothing etc, via their online store and a small bricks and motor store. Online golf is the market leader in their niche market of online retailing for golf and they provide a business that’s very customer orientated.
Online Golf sells 7000 products online and is a pan-European business so they deliver products to all of the main EU countries, including Germany and France. They have experienced a 30% growth rate this year, which defies the current UK economy and they are continuing to grow to annual revenues of 15 million through their strategy of putting the customer first.
Length 23 mins and 50 secs.
Steiner Tractor are a classic example of a business that has successfully targeted a niche market through online retailing. Steiner tractor distribute tractor parts to a wide customer base not only in the US and Canada, but down under countries such as Australia and New Zealand. Listen to this interesting story and find out how Steiner Tractor are helping hundreds of people around the globe put the finishing touches on their tractors.
Length 19 mins and 43 secs.