Sascha Deri from Alternative Energy Store

Shaun Ryan, CEO of SLI Systems talks to Sascha Deri from Alternative Energy Store (

Shaun and Sascha discuss the value for ecommerce businesses in supporting the entire lifecycle of customer needs – from education to installation – thereby building long-lasting relationships with customers.

AltEstore provides renewable energy products such as solar panels and efficient batteries. The company works hard to educate customers about the benefits of renewable enery, and how to install and maintain the systems they buy from AltEStore.

Deri notes that in a tough economic climate, ecommerce businesses that simply provide products will find it difficult to engage customers. AltEstore’s ecommerce site has gradually added instructional videos and articles under a “learn” tab on the site, encouraging visitors to the get the most out of their purchases from the company.

Transcript: Sascha Deri from Alternative Energy Store

Length 26 mins and 07 secs.

One Response to “Sascha Deri from Alternative Energy Store”

  1. Non product content is important for ecommerce sites - SLI Systems Blog Says:

    […] Sasha Deri from the Alternative Energy Store (the previous podcast) also emphasized their non product content. For them it consists of educational content – educating about the benefits of renewable energy and instructional videos and articles for installation and maintenance of the products they sell. […]

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