Archive for 2011

Chris Reighley from Totes/ISOTONER

Thursday, December 15th, 2011

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Chris Reighley, Director of Ecommerce at Totes/Isotoner a manufacturer and seller of rain and cold weather products.

Chris discusses how having an online presence has helped them to better connect with their customers and to gain valuable feedback to improve their business. Over the past 2 years, their ecommerce site has grown tremendously from less than half a percent to just over 2% of their wholesale business. As they look to continuously grow in 2012, Chris shares some of the things Totes/ISOTONER will be doing online including 3 big trends: selling internationally, mobile, and user generated content.

Tune in to find out more!

Length: 25 mins 23 secs

Transcript: Chris Reighley from Totes/ISOTONER

Gil Levy from Ecommerce Partners

Thursday, December 1st, 2011

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Gil Levy, Founder and Managing Director of Ecommerce Partners a provider Internet marketing, website design and ecommerce solutions.

Gil discusses the issue of businesses not allocating enough resources for ecommerce and why they need to commit time and effort to their site in order to see the impact they desire. He goes on to talk about how segmentation and personalization are simple strategies to implement and should be used more in ecommerce.

Tune in to find out more!

Length 23 mins 46 secs

Transcript: Gil Levy from Ecommerce Partners

Steve Groenier from Artbeads

Saturday, October 8th, 2011

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Steve Groenier, VP Sales and Marketing of Artbeads.com an online leading supplier of beads and jewelry making supplies.

Steve discusses ways Artbeads.com leverages paid search and social media to increase customer engagement and drive more visitors to their site. He goes on to talk about their continuous efforts to improve their user experience with ratings and reviews, product recommendation and site search.

Tune in to find out more!

Length 29 min 51 secs

Transcript: Steve Groenier from Artbeads

Jamin Arvig from WaterFilters.net

Wednesday, September 7th, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews Jamin Arvig, president and founder of WaterFilters.net a provider of residential and commercial water filtration products.

Jamin discusses the benefits of not only selling water filter products, but providing an ongoing, personalized service to their customers to keep them coming back to the website. He explains how good customer service is key to retaining their current customers as well as acquiring new customers through “word of mouth”.

Tune in to find out more!

Length 18 min 9 secs

Transcript: Jamin Arvig from WaterFilters.net

Chad Coleman from U.S. Toy

Thursday, August 18th, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews Chad Coleman, Internet Marketing Manager of U.S. Toy, a multichannel retailer of educational toys and materials as well as novelty and party supplies.

Chad discusses some of the challenges U.S. Toy faces with having three online stores. He explains how they recently started cross-linking their search results so visitors can see products available on their other sites.

Tune in to find out more!

Length 21 mins 40 secs

Transcript: Chad Coleman from U.S. Toy

George Eberstadt from TurnTo Networks

Wednesday, August 3rd, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews George Eberstadt, CEO and Founder of TurnTo Networks, a provider of Social Commerce applications for online merchants.

George discusses why incorporating social media is crucial for ecommerce sites. TurnTo has an innovative approach to customer reviews which allows shoppers to ask questions directly to customers who have already purchased the product they are considering. Shaun and George also touch on the newest social platform – Google+.

Tune in to find out more!

Length 21 mins 58 secs

Transcript: George Eberstadt from TurnTo Networks

Matt Konkle from FifthGear

Saturday, July 16th, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews Matt Konkle, President of FifthGear, a single-source provider for order fulfillment services, contact center services, e-commerce management, and internet marketing.

Matt discusses what retailers are doing in this economic climate and how internationalization and customer service (especially through social media and mobile) are major focuses for the future.

Tune in to find out more!

Length 19 mins and 51 secs

Transcript: Matt Konkle from FifthGear

Tim Parry from Multichannel Merchant

Wednesday, January 12th, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Tim Parry, senior writer at Multichannel Merchant, a leading information source for multi-channel retailers online, in print and in person.

Tim discusses the lastest marketing tools multi-channel retailers are using to boost sales. Tim explains how catalogs are still a great source of marketing and can help drive your customers to your website. He also shares some of his predictions for 2011.

Tune in to find out more!

Length 30 mins and 41 secs

Transcript: Tim Parry from Multichannel Merchant