Author Archive

Jamin Arvig from WaterFilters.net

Wednesday, September 7th, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews Jamin Arvig, president and founder of WaterFilters.net a provider of residential and commercial water filtration products.

Jamin discusses the benefits of not only selling water filter products, but providing an ongoing, personalized service to their customers to keep them coming back to the website. He explains how good customer service is key to retaining their current customers as well as acquiring new customers through “word of mouth”.

Tune in to find out more!

Length 18 min 9 secs

Transcript: Jamin Arvig from WaterFilters.net

Chad Coleman from U.S. Toy

Thursday, August 18th, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews Chad Coleman, Internet Marketing Manager of U.S. Toy, a multichannel retailer of educational toys and materials as well as novelty and party supplies.

Chad discusses some of the challenges U.S. Toy faces with having three online stores. He explains how they recently started cross-linking their search results so visitors can see products available on their other sites.

Tune in to find out more!

Length 21 mins 40 secs

Transcript: Chad Coleman from U.S. Toy

George Eberstadt from TurnTo Networks

Wednesday, August 3rd, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews George Eberstadt, CEO and Founder of TurnTo Networks, a provider of Social Commerce applications for online merchants.

George discusses why incorporating social media is crucial for ecommerce sites. TurnTo has an innovative approach to customer reviews which allows shoppers to ask questions directly to customers who have already purchased the product they are considering. Shaun and George also touch on the newest social platform – Google+.

Tune in to find out more!

Length 21 mins 58 secs

Transcript: George Eberstadt from TurnTo Networks

Matt Konkle from FifthGear

Saturday, July 16th, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, interviews Matt Konkle, President of FifthGear, a single-source provider for order fulfillment services, contact center services, e-commerce management, and internet marketing.

Matt discusses what retailers are doing in this economic climate and how internationalization and customer service (especially through social media and mobile) are major focuses for the future.

Tune in to find out more!

Length 19 mins and 51 secs

Transcript: Matt Konkle from FifthGear

Tim Parry from Multichannel Merchant

Wednesday, January 12th, 2011

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Tim Parry, senior writer at Multichannel Merchant, a leading information source for multi-channel retailers online, in print and in person.

Tim discusses the lastest marketing tools multi-channel retailers are using to boost sales. Tim explains how catalogs are still a great source of marketing and can help drive your customers to your website. He also shares some of his predictions for 2011.

Tune in to find out more!

Length 30 mins and 41 secs

Transcript: Tim Parry from Multichannel Merchant

Dave Baird from MagnetStreet

Friday, October 29th, 2010

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Dave Baird, VP of Marketing and Co-owner at MagnetStreet who are a manufacturer of the highest quality full-color refrigerator magnets.

Dave discusses his experience with starting an ecommerce store over 10 years ago and how the business has evolved over the years. He explains how SEO and analytics have helped him find a new market for “Save the Date” magnets that he never expected. As social media becomes more prevalent, Dave talks about how this has become a great source for “word of mouth” marketing to drive new business to his website.

Tune in to find out more!

Length 21 mins and 05 secs

Transcript: Dave Baird from MagnetStreet

Linda Bustos from Elastic Path

Wednesday, September 29th, 2010

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Linda Bustos, Director of Ecommerce Research at Elastic Path who is a leading ecommerce software platform.

Linda discusses some of the recent topics on the number one ecommerce blog, GetElastic.com. Linda and Shaun talk about some things retailers should consider with their website, particularly the checkout, to improve the customer experience and conversions.

Tune in to find out more!

Length 28 mins and 55 secs

Transcript: Linda Bustos from Elastic Path

Larry Joseloff on the Shop.org Annual Summit

Friday, August 27th, 2010

In this episode of the Ecommerce Podcast Larry Joseloff, VP of Content, from Shop.org, returns for the second year running to discuss the upcoming Shop.org Annual Summit.

This year’s Shop.org Annual Summit will be held at the Gaylord Texan Resort, in Dallas, Texas. It is a “wonderful property because everything is very self‑contained, so it can keep the community feel”, making Shop.org very special. In 2009, Shop.org received its highest attendance to date with over 2,600 attendees and they are trending to be even stronger this year. Larry talks about the variety of tracks they are offering at the summit this year and how mobile features very prominently.

 

Tune in to find out more!

Length 14 mins and 26 secs

 

Transcript: Larry Joseloff on the Shop.org

Emma Bonar from Karen Millen

Thursday, August 19th, 2010

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Emma Bonar, from Karen Millen, who are known worldwide for their glamorous, distinctive clothing and accessories for the women of today.

Emma talks about the impact the online store has had on the Karen Millen brand – explaining how they plan to integrate a CRM to track both visitors shopping in stores and online to measure the purchase influence of the website, and deliver a more personalized shopping experience to its customers.

Tune in to find out more!

Length 24 mins and 50 secs.

Transcript: Emma Bonar from Karen Millen

Keith Bergstrom from Prestwick House

Wednesday, August 4th, 2010

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Keith Bergstrom, General Manager for Prestwick House, a publisher of literature and instructional guides for English and language arts teachers. Prestwick House sells its books and teaching guides online as well as via a print catalog. In the discussion Shaun and Keith talk about how to connect with customers using social media sites like Twitter and Facebook.

Tune in to find out more!

 

Length 16 mins and 47 secs.

Transcript: Keith Bergstrom from Prestwick House