Shaun Ryan, CEO of SLI Systems talks to Jason Marrone from Jelly Belly (http://www.jellybelly.com/). Find out how Jason has succeeded as the Ecommerce Marketing Manager of Jelly Belly and learn about the creative marketing strategies that he has implemented – “Belly Flops” – to increase online revenue. Jason talks about the “biggest pieces” that have drastically improved the Jelly Belly website including merchandizing, SEO and site search.

Keeping up with ecommerce practises is becoming increasingly challenging for online retailers due to the continually evolving ecommerce industry. Jason outlines how the Jelly Belly team try to keep up with the ecommerce industry and mentions some of his favourite websites and magazines to do this effectively. These include Internet Retailer magazine, Website magazine, Search Engine Land, Tech Dirt and SEO News.

Transcript: Jason Marrone from Jelly Belly

Length 28 mins 57 secs.

 

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Shaun Ryan, CEO of SLI Systems talks to Larry Becker from The Rimm Kaufman Group (http://www.rimmkaufman.com/). The Rimm Kaufman Group are an online marketing agency that specialize in paid search marketing and website effectiveness consulting.

Larry outlines issues facing today’s ecommerce retailers and how the Rimm Kaufmann Group assists them to improve their online presence. Larry provides an insight into the changes online retailers will face in the near future, including conversion rates, advertising effectiveness and cost effective ways of increasing traffic.

Length 15 mins 14 secs.

Transcript: Larry Becker from The Rimm Kaufman Group

 

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Shaun Ryan, CEO of SLI Systems talks to Steve Elkins from Yarn.com (http://www.yarn.com/).

Steve and Shaun explore ways in which Yarn.com have dealt with the challenges faced by technology in ecommerce. Steve outlines some interesting marketing techniques that has drawn impressive traffic to Yarn.com and highlights how the company has implemented leading technologies such as SLI Systems and Weblinc to improve their website.

Steve enlightens us on two particular strategies or websites that have assisted in Yarn.com’s success, including Ravelry a knit and crochet online community featuring 170,000 members and Timberline Interactive a web development firm specializing in ecommerce website design and management for catalog retailers.

Steve also talks about the weekly podcast hosted by himself and his wife, Ready Set Knit, on the local radio staion. Steve has found that this has worked incredibly well for Yarn.com and they now receive over 8000 listeners.

Listen in to this wonderful success story of online retailer Yarn.com.

Length 29 mins 52 secs.

Transcript: Steve Elkins from Yarn.com

 

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Shaun Ryan, CEO of SLI Systems talks to Daniel Pfeffer from Lighting by Gregory(http://www.lightingbygregory.com/). Listen and find out how Lighting By Gregory became a successful online retailer.

Length 16 mins 14 secs.

Transcript: Daniel Pfeffer from Lighting by Gregory

 

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Shaun Ryan, CEO of SLI Systems talks to Shirley Tan from American Bridal(http://www.americanbridal.com/). Shirley introduces American Bridal outlining a brief history of the company. They discuss the rapid expansion of the company and how some of its growing pains have been handled. Shirley outlines how she attracts customers online and how the company controls the impressive amount of product purchased on americanbridal.com.

Length 32 mins 26 secs.

Transcript: Shirley Tan from American Bridal

 

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Shaun Ryan, CEO of SLI Systems talks to  Raj Lahoti of Online Guru (http://www.onlineguru.com/). They discuss the background of Online Guru and it’s phenomenal growth over the last several years. Raj highlights the company’s strategies for attracting visitors to the site and ways to monetize this traffic. Finally, Raj outlines the future direction and plans for the company.

Length 29 mins 13 secs.

Transcript: Raj Lahoti of Online Guru

 

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Shaun Ryan, CEO of SLI Systems talks to Patrick Colletta of PC Universe (http://www.pcuniverse.com/). They talk about how PC Universe began, outlining the company’s main functions. They breifly touch on the potential for PC Universe to establish a physical store compared to operating solely online and Patrick provides an insight into the company’s revenue, growth and return on investment.

Length 26 mins 07 secs.

Transcript: Patrick Colletta of PC Universe

 

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Shaun Ryan, CEO of SLI Systems talks to Richard Sexton of Carolina Rustica (http://www.carolinarustica.com/). They talk about the history of the company – how Richard’s trip to Tibet started his retail business through to their recent relocation into a larger retail store. Richard explains how Carolina Rustica uses their physical store to improved customer service and increased online sales. Length 25 mins 16 secs.

Transcript: Richard Sexton of Carolina Rustica

 

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Shaun Ryan, CEO of SLI Systems talks to Bill Cronin, Ecommerce Director of Vermont Teddy Bear (http://www.vermontteddybear.com/). They talk about the history of the company, the various brands/sites they currently operate and the technology they use. Length 21 mins 10 secs.

Transcript: Bill Cronin of Vermont Teddy Bear
 

 

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Shaun Ryan, CEO of SLI Systems talks to Jeff Douglas, Internet Marketing Manager of Nebraska Furntiure Mart (http://www.nfm.com/). They talk about the company’s colorful history, some of the challenges with selling furniture on the web, and how they’re using search to improve their customers’ experience. Length 15 mins 11 secs.

Transcript: Jeff Douglas of Nebraska Furniture Mart

 

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