In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews George Michie, CEO of The Rimm Kaufman Group, provider of data-driven online marketing solutions to online businesses.

George discusses the challenges with attribution for multichannel companies and how they can handle some of those complicated online and offline interactions. He also touches on the value of knowing the products with higher margins and how it will pay off to be more aggressive with paid search ads for those products over others.

Tune in to find out more!

Length: 23 mins 31 secs

Transcript: George Michie from The Rimm Kaufman Group

 

 Standard Podcast [23:31m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Laura Santos, Marketing Manager of Envelopes.com, a leading supplier of plain and printed envelopes to businesses, organizations, and individuals.

Laura explains how Envelopes.com is attracting customers to their site through paid search, text ads and display ads as well as putting some focus on remarketing for abandonment. Laura also discusses an upcoming feature to Envelopes.com that will allow their customers to personalize and design the products they are purchasing.

Tune in to find out more!

Length: 22 mins 36 secs

Transcript: Laura Santos from Envelopes.com

 

 Standard Podcast [22:36m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Justus Wilde, Online Strategy Director of Amblique, a digital agency providing ecommerce solutions, content management systems, search engine optimization, and search engine marketing.

Justus discusses the difficulties retailers are having measuring attribution for their in-store and online purchases when channels are blurring together. He also touches on mobile shopping and how retailers should be aware of what devices their customers are using, whether phone or tablet, and optimize the retail site to suite the customers’ behavior.

Tune in to find out more!

Length: 22 mins 9 secs

Transcript: Justus Wilde from Amblique

 

 Standard Podcast [22:09m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Grant Arnott of Power Retail, a news and information resource for the online retail industry.

Grant discusses the general state of the online retail industry presently in Australia and how Australian retailers should react to the new trends and innovations occurring globally in ecommerce. As retailers are putting a larger focus on their ecommerce store, Grant explains the need to take a more omni-channel approach to ensure a seamless customer experience.

Tune in to find out more!

Length: 24 mins

Transcript: Grant Arnott from Power Retail

 

 Standard Podcast [24:00m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Chris Reighley, Director of Ecommerce at Totes/Isotoner a manufacturer and seller of rain and cold weather products.

Chris discusses how having an online presence has helped them to better connect with their customers and to gain valuable feedback to improve their business. Over the past 2 years, their ecommerce site has grown tremendously from less than half a percent to just over 2% of their wholesale business. As they look to continuously grow in 2012, Chris shares some of the things Totes/ISOTONER will be doing online including 3 big trends: selling internationally, mobile, and user generated content.

Tune in to find out more!

Length: 25 mins 23 secs

Transcript: Chris Reighley from Totes/ISOTONER

 

 Standard Podcast [25:23m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Gil Levy, Founder and Managing Director of Ecommerce Partners a provider Internet marketing, website design and ecommerce solutions.

Gil discusses the issue of businesses not allocating enough resources for ecommerce and why they need to commit time and effort to their site in order to see the impact they desire. He goes on to talk about how segmentation and personalization are simple strategies to implement and should be used more in ecommerce.

Tune in to find out more!

Length 23 mins 46 secs

Transcript: Gil Levy from Ecommerce Partners

 

 Standard Podcast [23:46m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Tim Parry, senior writer at Multichannel Merchant, a leading information source for multi-channel retailers online, in print and in person.

Tim discusses the lastest marketing tools multi-channel retailers are using to boost sales. Tim explains how catalogs are still a great source of marketing and can help drive your customers to your website. He also shares some of his predictions for 2011.

Tune in to find out more!

Length 30 mins and 41 secs

Transcript: Tim Parry from Multichannel Merchant

 

 Standard Podcast [30:41m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Dave Baird, VP of Marketing and Co-owner at MagnetStreet who are a manufacturer of the highest quality full-color refrigerator magnets.

Dave discusses his experience with starting an ecommerce store over 10 years ago and how the business has evolved over the years. He explains how SEO and analytics have helped him find a new market for “Save the Date” magnets that he never expected. As social media becomes more prevalent, Dave talks about how this has become a great source for “word of mouth” marketing to drive new business to his website.

Tune in to find out more!

Length 21 mins and 05 secs

Transcript: Dave Baird from MagnetStreet

 

 Standard Podcast [21:05m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Linda Bustos, Director of Ecommerce Research at Elastic Path who is a leading ecommerce software platform.

Linda discusses some of the recent topics on the number one ecommerce blog, GetElastic.com. Linda and Shaun talk about some things retailers should consider with their website, particularly the checkout, to improve the customer experience and conversions.

Tune in to find out more!

Length 28 mins and 55 secs

Transcript: Linda Bustos from Elastic Path

 

 Standard Podcast [28:55m]: Play Now | Play in Popup | Download

In this episode of the Ecommerce Podcast Larry Joseloff, VP of Content, from Shop.org, returns for the second year running to discuss the upcoming Shop.org Annual Summit.

This year’s Shop.org Annual Summit will be held at the Gaylord Texan Resort, in Dallas, Texas. It is a “wonderful property because everything is very self‑contained, so it can keep the community feel”, making Shop.org very special. In 2009, Shop.org received its highest attendance to date with over 2,600 attendees and they are trending to be even stronger this year. Larry talks about the variety of tracks they are offering at the summit this year and how mobile features very prominently.

Tune in to find out more!

Length 14 mins and 26 secs

Transcript: Larry Joseloff on the Shop.org

 

 Standard Podcast [14:26m]: Play Now | Play in Popup | Download