In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews George Michie, CEO of The Rimm Kaufman Group, provider of data-driven online marketing solutions to online businesses.
George discusses the challenges with attribution for multichannel companies and how they can handle some of those complicated online and offline interactions. He also touches on the value of knowing the products with higher margins and how it will pay off to be more aggressive with paid search ads for those products over others.
Tune in to find out more!
Length: 23 mins 31 secs