In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Chris Reighley, Director of Ecommerce at Totes/Isotoner a manufacturer and seller of rain and cold weather products.

Chris discusses how having an online presence has helped them to better connect with their customers and to gain valuable feedback to improve their business. Over the past 2 years, their ecommerce site has grown tremendously from less than half a percent to just over 2% of their wholesale business. As they look to continuously grow in 2012, Chris shares some of the things Totes/ISOTONER will be doing online including 3 big trends: selling internationally, mobile, and user generated content.

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Length: 25 mins 23 secs

Transcript: Chris Reighley from Totes/ISOTONER

 

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In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Gil Levy, Founder and Managing Director of Ecommerce Partners a provider Internet marketing, website design and ecommerce solutions.

Gil discusses the issue of businesses not allocating enough resources for ecommerce and why they need to commit time and effort to their site in order to see the impact they desire. He goes on to talk about how segmentation and personalization are simple strategies to implement and should be used more in ecommerce.

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Length 23 mins 46 secs

Transcript: Gil Levy from Ecommerce Partners

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Tim Parry, senior writer at Multichannel Merchant, a leading information source for multi-channel retailers online, in print and in person.

Tim discusses the lastest marketing tools multi-channel retailers are using to boost sales. Tim explains how catalogs are still a great source of marketing and can help drive your customers to your website. He also shares some of his predictions for 2011.

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Length 30 mins and 41 secs

Transcript: Tim Parry from Multichannel Merchant

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Dave Baird, VP of Marketing and Co-owner at MagnetStreet who are a manufacturer of the highest quality full-color refrigerator magnets.

Dave discusses his experience with starting an ecommerce store over 10 years ago and how the business has evolved over the years. He explains how SEO and analytics have helped him find a new market for “Save the Date” magnets that he never expected. As social media becomes more prevalent, Dave talks about how this has become a great source for “word of mouth” marketing to drive new business to his website.

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Length 21 mins and 05 secs

Transcript: Dave Baird from MagnetStreet

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Linda Bustos, Director of Ecommerce Research at Elastic Path who is a leading ecommerce software platform.

Linda discusses some of the recent topics on the number one ecommerce blog, GetElastic.com. Linda and Shaun talk about some things retailers should consider with their website, particularly the checkout, to improve the customer experience and conversions.

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Length 28 mins and 55 secs

Transcript: Linda Bustos from Elastic Path

 

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In this episode of the Ecommerce Podcast Larry Joseloff, VP of Content, from Shop.org, returns for the second year running to discuss the upcoming Shop.org Annual Summit.

This year’s Shop.org Annual Summit will be held at the Gaylord Texan Resort, in Dallas, Texas. It is a “wonderful property because everything is very self‑contained, so it can keep the community feel”, making Shop.org very special. In 2009, Shop.org received its highest attendance to date with over 2,600 attendees and they are trending to be even stronger this year. Larry talks about the variety of tracks they are offering at the summit this year and how mobile features very prominently.

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Length 14 mins and 26 secs

Transcript: Larry Joseloff on the Shop.org

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Emma Bonar, from Karen Millen, who are known worldwide for their glamorous, distinctive clothing and accessories for the women of today.

Emma talks about the impact the online store has had on the Karen Millen brand - explaining how they plan to integrate a CRM to track both visitors shopping in stores and online to measure the purchase influence of the website, and deliver a more personalized shopping experience to its customers.

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Length 24 mins and 50 secs.

Transcript: Emma Bonar from Karen Millen

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Keith Bergstrom, General Manager for Prestwick House, a publisher of literature and instructional guides for English and language arts teachers. Prestwick House sells its books and teaching guides online as well as via a print catalog. In the discussion Shaun and Keith talk about how to connect with customers using social media sites like Twitter and Facebook.

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Length 16 mins and 47 secs.

Transcript: Keith Bergstrom from Prestwick House

 

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In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Alan Trzuskoski, ecommerce manager for Abe’s of Maine, a family-owned online retail business of consumer electronics. Listen in as Shaun and Alan discuss tactics that improve the browsing experience for online shoppers, and to help connect shoppers to products faster.

For instance, the Abe’s of Maine site will soon add personalization to home and product pages that will list products that the shopper has already viewed, or similar products that the shopper might like based on past purchases.

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Length 18 mins and 21 secs.

Transcript: Alan Trzuskoski from Abe’s of Maine

 

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Shaun Ryan, CEO of SLI Systems talks to Gary Ingram from The Diamond Store (www.thediamondstore.co.uk/).

Podcast host Shaun Ryan, and Ingram discussed how to bring the benefits of real-world shopping experiences into the online world, especially for touch-and-feel products such as jewelry.

The Diamond Store sells diamond and precious-gem jewelry, with a good portion of its business devoted to engagement and wedding rings. Since many people may be buying jewelry as a gift, The Diamond Store ships elaborate gift packaging and presentation folders along with purchases.

Ingram states that it’s challenging to give shoppers a comfort level with what is generally an expensive purchase. The website offers 3D images that can be rotated as needed, so buyers can experience the product as realistically as possible.

Listen to the podcast to find out more.

Transcript: Gary Ingram from The Diamond Store

Length 23 mins and 38 secs.

 

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