Archive for the ‘Uncategorized’ Category

Emma Bonar from Karen Millen

Thursday, August 19th, 2010

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Emma Bonar, from Karen Millen, who are known worldwide for their glamorous, distinctive clothing and accessories for the women of today.

Emma talks about the impact the online store has had on the Karen Millen brand – explaining how they plan to integrate a CRM to track both visitors shopping in stores and online to measure the purchase influence of the website, and deliver a more personalized shopping experience to its customers.

Tune in to find out more!

Length 24 mins and 50 secs.

Transcript: Emma Bonar from Karen Millen

Keith Bergstrom from Prestwick House

Wednesday, August 4th, 2010

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Keith Bergstrom, General Manager for Prestwick House, a publisher of literature and instructional guides for English and language arts teachers. Prestwick House sells its books and teaching guides online as well as via a print catalog. In the discussion Shaun and Keith talk about how to connect with customers using social media sites like Twitter and Facebook.

Tune in to find out more!

 

Length 16 mins and 47 secs.

Transcript: Keith Bergstrom from Prestwick House

Alan Trzuskoski from Abe’s of Maine

Wednesday, May 26th, 2010

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Alan Trzuskoski, ecommerce manager for Abe’s of Maine, a family-owned online retail business of consumer electronics. Listen in as Shaun and Alan discuss tactics that improve the browsing experience for online shoppers, and to help connect shoppers to products faster.

For instance, the Abe’s of Maine site will soon add personalization to home and product pages that will list products that the shopper has already viewed, or similar products that the shopper might like based on past purchases.

Tune in to find out more!

Length 18 mins and 21 secs.

 

Transcript: Alan Trzuskoski from Abe’s of Maine

Gary Ingram from The Diamond Store

Tuesday, March 23rd, 2010

Shaun Ryan, CEO of SLI Systems talks to Gary Ingram from The Diamond Store (www.thediamondstore.co.uk/).

Podcast host Shaun Ryan, and Ingram discussed how to bring the benefits of real-world shopping experiences into the online world, especially for touch-and-feel products such as jewelry.

The Diamond Store sells diamond and precious-gem jewelry, with a good portion of its business devoted to engagement and wedding rings. Since many people may be buying jewelry as a gift, The Diamond Store ships elaborate gift packaging and presentation folders along with purchases.

Ingram states that it’s challenging to give shoppers a comfort level with what is generally an expensive purchase. The website offers 3D images that can be rotated as needed, so buyers can experience the product as realistically as possible.

Listen to the podcast to find out more.

Transcript: Gary Ingram from The Diamond Store

Length 23 mins and 38 secs.

Mike Feiman from PoolDawg

Wednesday, March 3rd, 2010

Shaun Ryan, CEO of SLI Systems talks to Mike Feiman from PoolDawg (www.pooldawg.com/).

Podcast host Shaun Ryan, and Feiman discuss how the online and catalog retailer of pool cues, billiards tables and accessories is using social media to connect with customers – including a blog that’s “written” by Pooldawg’s ceramic bulldog mascot Frank.

Feiman explains that the “Frank’s Dawg House” blog (which Feiman himself writes) is a key part of the retailer’s social media strategy, and has attracted quite a following.

PoolDawg also operates a Facebook fan page, currently with almost 600 fans, and a Twitter feed. Both the Facebook fan page and Twitter feed alert fans to interesting news articles about the game of pool, as well as sales and promotions at the PoolDawg site.

Listen to the podcast to find out more.

Transcript: Mike Feiman from PoolDawg

Length 18 mins and 38 secs.

Pat Pepe from West Florida Components

Tuesday, February 16th, 2010

Shaun Ryan, CEO of SLI Systems talks to Pat Pepe from West Florida Components (www.westfloridacomponents.com/).

 

Transcript: Pat Pepe from West Florida Components

 

Length 15 mins and 48 secs.

Braden Hoeppner from Coastal Contacts

Tuesday, February 2nd, 2010

Shaun Ryan, CEO of SLI Systems talks to Braden Hoeppner from Coastal Contacts (www.coastalcontacts.com).

Coastal Contacts is an online retailer of contact lenses and eyewear that operates web storefronts in the U.S., Canada and Japan.

Shaun and Braden trade ideas on the retailer’s recent expansion of its product lines, and attracting and retaining customers with interactive product features.

Listen to the audio to find out more about Coastal Contact’s interesting story.

Transcript: Braden Hoeppner from Coastal Contacts

Length 23 mins and 20 secs.

Hadley Reynolds from IDC

Friday, January 15th, 2010

Shaun Ryan, CEO of SLI Systems talks to Hadley Reynolds from IDC (www.idc.com).

In this podcast interview, Hadley and Shaun, discuss how search is becoming an ever more important part of the online user experience.

Hadley states that, “search has become more and more central to how people find things and navigate online. It’s how they understand the online world. And the trend is for search to become a much bigger part of the interaction model.” He also addresses the big challenges facing site owners in particlular the popularity of mobile devices, and the constraints they place on search.

To find out more listen to Shaun’s interview with Hadley.

Transcript: Hadley Reynolds from IDC

Length 39 mins and 23 secs.

Rob McNair from the Tiso Group

Tuesday, December 8th, 2009

Shaun Ryan, CEO of SLI Systems talks to Rob McNair from the Tiso Group (www.tiso.com/).

Transcript: Rob McNair from the Tiso Group

Length 29 mins and 41 secs.

Lizzy Klein from Folica

Tuesday, November 24th, 2009

Shaun Ryan, CEO of SLI Systems talks to Lizzy Klein from Folica (www.folica.com/).

Folica.com offers more than 5,000 hair care and styling products for women and men. In the podcast interview, Lizzy Klein and host Shaun Ryan, CEO of SLI Systems, discuss how to capitalize on social networking buzz about a company, as well as the need to organize an online storefront based on customer buying habits.

Lizzy also discusses the forthcoming redesign of Folica.com, which will incorporate channels that allow shoppers with specific hair care needs to fine-tune their navigation of the site. The redesigned site will incorporate user-generated content, as well as expert advice from top hair care professionals.

Transcript: Lizzy Klein from Folica

Length 16 mins and 34 secs.