George discusses the challenges with attribution for multichannel companies and how they can handle some of those complicated online and offline interactions. He also touches on the value of knowing the products with higher margins and how it will pay off to be more aggressive with paid search ads for those products over others.

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Length: 23 mins 31 secs

Transcript: George Michie from The Rimm Kaufman Group

Laura explains how Envelopes.com is attracting customers to their site through paid search, text ads and display ads as well as putting some focus on remarketing for abandonment. Laura also discusses an upcoming feature to Envelopes.com that will allow their customers to personalize and design the products they are purchasing.

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Length: 22 mins 36 secs

Transcript: Laura Santos from Envelopes.com

Justus discusses the difficulties retailers are having measuring attribution for their in-store and online purchases when channels are blurring together. He also touches on mobile shopping and how retailers should be aware of what devices their customers are using, whether phone or tablet, and optimize the retail site to suite the customers’ behavior.

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Length: 22 mins 9 secs

Transcript: Justus Wilde from Amblique

Grant discusses the general state of the online retail industry presently in Australia and how Australian retailers should react to the new trends and innovations occurring globally in ecommerce. As retailers are putting a larger focus on their ecommerce store, Grant explains the need to take a more omni-channel approach to ensure a seamless customer experience.

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Length: 24 mins

Transcript: Grant Arnott from Power Retail

Chris discusses how having an online presence has helped them to better connect with their customers and to gain valuable feedback to improve their business. Over the past 2 years, their ecommerce site has grown tremendously from less than half a percent to just over 2% of their wholesale business. As they look to continuously grow in 2012, Chris shares some of the things Totes/ISOTONER will be doing online including 3 big trends: selling internationally, mobile, and user generated content.

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Length: 25 mins 23 secs

Transcript: Chris Reighley from Totes/ISOTONER

Gil discusses the issue of businesses not allocating enough resources for ecommerce and why they need to commit time and effort to their site in order to see the impact they desire. He goes on to talk about how segmentation and personalization are simple strategies to implement and should be used more in ecommerce.

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Length 23 mins 46 secs

Transcript: Gil Levy from Ecommerce Partners

Steve discusses ways Artbeads.com leverages paid search and social media to increase customer engagement and drive more visitors to their site. He goes on to talk about their continuous efforts to improve their user experience with ratings and reviews, product recommendation and site search.

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Length 29 min 51 secs

Transcript: Steve Groenier from Artbeads

Jamin discusses the benefits of not only selling water filter products, but providing an ongoing, personalized service to their customers to keep them coming back to the website. He explains how good customer service is key to retaining their current customers as well as acquiring new customers through “word of mouth”.

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Length 18 min 9 secs

Transcript: Jamin Arvig from WaterFilters.net

Chad discusses some of the challenges U.S. Toy faces with having three online stores. He explains how they recently started cross-linking their search results so visitors can see products available on their other sites.

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Length 21 mins 40 secs

Transcript: Chad Coleman from U.S. Toy

George discusses why incorporating social media is crucial for ecommerce sites. TurnTo has an innovative approach to customer reviews which allows shoppers to ask questions directly to customers who have already purchased the product they are considering. Shaun and George also touch on the newest social platform – Google+.

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Length 21 mins 58 secs

Transcript: George Eberstadt from TurnTo Networks