Chris discusses how having an online presence has helped them to better connect with their customers and to gain valuable feedback to improve their business. Over the past 2 years, their ecommerce site has grown tremendously from less than half a percent to just over 2% of their wholesale business. As they look to continuously grow in 2012, Chris shares some of the things Totes/ISOTONER will be doing online including 3 big trends: selling internationally, mobile, and user generated content.

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Length: 25 mins 23 secs

Transcript: Chris Reighley from Totes/ISOTONER

Gil discusses the issue of businesses not allocating enough resources for ecommerce and why they need to commit time and effort to their site in order to see the impact they desire. He goes on to talk about how segmentation and personalization are simple strategies to implement and should be used more in ecommerce.

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Length 23 mins 46 secs

Transcript: Gil Levy from Ecommerce Partners

Steve discusses ways Artbeads.com leverages paid search and social media to increase customer engagement and drive more visitors to their site. He goes on to talk about their continuous efforts to improve their user experience with ratings and reviews, product recommendation and site search.

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Length 29 min 51 secs

Transcript: Steve Groenier from Artbeads

Jamin discusses the benefits of not only selling water filter products, but providing an ongoing, personalized service to their customers to keep them coming back to the website. He explains how good customer service is key to retaining their current customers as well as acquiring new customers through “word of mouth”.

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Length 18 min 9 secs

Transcript: Jamin Arvig from WaterFilters.net

Chad discusses some of the challenges U.S. Toy faces with having three online stores. He explains how they recently started cross-linking their search results so visitors can see products available on their other sites.

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Length 21 mins 40 secs

Transcript: Chad Coleman from U.S. Toy

George discusses why incorporating social media is crucial for ecommerce sites. TurnTo has an innovative approach to customer reviews which allows shoppers to ask questions directly to customers who have already purchased the product they are considering. Shaun and George also touch on the newest social platform – Google+.

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Length 21 mins 58 secs

Transcript: George Eberstadt from TurnTo Networks

Matt discusses what retailers are doing in this economic climate and how internationalization and customer service (especially through social media and mobile) are major focuses for the future.

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Length 19 mins and 51 secs

Transcript: Matt Konkle from FifthGear

Tim discusses the lastest marketing tools multi-channel retailers are using to boost sales. Tim explains how catalogs are still a great source of marketing and can help drive your customers to your website. He also shares some of his predictions for 2011.

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Length 30 mins and 41 secs

Transcript: Tim Parry from Multichannel Merchant

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Length 28 mins and 27 secs

Dave discusses his experience with starting an ecommerce store over 10 years ago and how the business has evolved over the years. He explains how SEO and analytics have helped him find a new market for “Save the Date” magnets that he never expected. As social media becomes more prevalent, Dave talks about how this has become a great source for “word of mouth” marketing to drive new business to his website.

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Length 21 mins and 05 secs

Transcript: Dave Baird from MagnetStreet