Emma Bonar from Karen Millen

In this episode of the Ecommerce Podcast host Shaun Ryan, CEO, SLI Systems, interviews Emma Bonar, from Karen Millen, who are known worldwide for their glamorous, distinctive clothing and accessories for the women of today.

Emma talks about the impact the online store has had on the Karen Millen brand – explaining how they plan to integrate a CRM to track both visitors shopping in stores and online to measure the purchase influence of the website, and deliver a more personalized shopping experience to its customers.

Tune in to find out more!

Length 24 mins and 50 secs.

Transcript: Emma Bonar from Karen Millen

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